Decatur: Výskum Paula F. Lazarsfelda a Elihu Katza o názorovom vodcovstve v oblastiach marketingu, módy, vecí verejných a návštevnosti kina

• Authors: Kollár Roman
• Languages of publication: SK

Abstracts

EN

Decatur: The Research of Paul F. Lazarsfeld and Elihu Katz on Opinion Leadership in Areas of Marketing, Fashion, Public Affairs and Movie Going

Keywords

EN

personal influence; opinion leadership; marketing; fashion; public affairs; movie going; two step flow of communication

Discipline

• MEDIA_&_COMMUNICATION: MEDIA & COMMUNICATION
• SOCIOLOGY: SOCIOLOGY

• Publisher: Charles University in Prague, Karolinum Press, Czech Republic
• Journal: Historická sociologie (Historical Sociology)
• Year: 2015
• Volume: 1
• Pages: 47-73

Dates

published

2015-06

Contributors

author

Kollár Roman

• atedra sociológie Vysokej školy zdravotníctva a sociálnej práce sv. Alžbety v Bratislav

Identifiers

DOI

10.14712/23363525.2015.4