EN
In the paper are discussed the linguistic and non-linguistic imagery indicators used in the encyclopaedic text of the mid-18th century, being addressed to a wide group of recipients, i.e. in the Informacyja matematyczna prepared by Wojciech Bystrzonowski. Among linguistic imagery indicators, the fallowing ones has been presented: a) use of description as one of text types being present in the Informacyja matematyczna, b) accumulations and specyfications, c) comparations, d) giving examples and arguments referring to common experiences of a reader, e) giving illustrative examples in informative part of the text, and f) use of colloquial vocabulary in the nominative function. A non-linguistic means being applied to imagery used in the Informacyja matematyczna is tabular comparations.