Wiek i płeć jako zmienne różnicujące wpływ środków masowego przekazu na poglądy i zachowania zdrowotne – badania własne

• Authors: Czerw Aleksandra , Kościuk Katarzyna , Augustynowicz Agata

Title variants

EN

Age and gender as factors differentiating the impact of the media on personal beliefs and health behaviours - own research

Abstracts

EN

The article presents the findings of a study conducted to determine the extent to which media affect health-related decisions and behaviour of Warsaw inhabitants. The analysis includes also correlations between age and sex and the impact of mass media on health attitudes. The results of the study indicate that the mass media play an important role in the process of forming health behaviours. Modelling health beliefs through social campaigns proves effective. Additional and supplementary materials offered as part of campaigns are insufficient to shape behaviours of their target audience successfully. The older the individual, the more often he/she looks for data regarding health issues in the mass media. Women are the group that is more susceptible than men to modelling through contents presented in TV series. Young people treat film and television characters as authorities and role models in the field of health beliefs more frequently than adult respondents do.

Keywords

PL

mass media; środki masowego przekazu; zachowania zdrowotne; wpływ mediów na zdrowie

EN

mass media; health behaviour; effect of media on health

• Publisher: Uniwersytet Warmińsko-Mazurski w Olsztynie
• Journal: Media – Kultura – Komunikacja Społeczna
• Year: 2014
• Issue: 10/4
• Pages: 41-54

Dates

published

2014

Contributors

author

Czerw Aleksandra

• Warszawski Uniwersytet Medyczny

author

Kościuk Katarzyna

• Warszawski Uniwersytet Medyczny

author

Augustynowicz Agata

• Warszawski Uniwersytet Medyczny

References

• Bauman A.E., Bellew B., Owen N., Vita P., Impact of an Australian mass media campaign targeting physical activity in 1998, “American Journal of Preventive Medicine” 2001, nr 21.
• Cavill N., Bauman A., Changing the way people think about health-enhancing physical activity: do mass media campaigns have a role?, “Journal of Sports Science and Medicine” 2004, nr 22.
• Elder R.W., Shultz R.A., Effectiveness of mass media campaigns for reducing drinking and alcohol involved crashes, “American Journal of Preventive Medicine” 2004, nr 27.
• Goban-Klas T., Media i komunikowanie masowe, Warszawa 2004.
• Gołaszewska-Kaczan U., Zaangażowanie społeczne przedsiębiorstwa, Białystok 2009.
• Grilli R., Ramsay C., Minozzi S., Mass media interventions: effects on health services utilisation, “Cochrane” 2002, nr 2.
• Grilli R., Freemantle N., Minozzi S., Domenighetti G., Finer D., Impact of mass media on the use of health services. A systematic review of the literature, “Epidemiologia and Prevenzione” 1998, nr 22.
• Grzęda A., Furman K., Badanie efektywności kampanii społecznej „Ostatni Wyskok”, 2005.
• Heszen I., Sęk H., Psychologia zdrowia, Warszawa 2007.
• Kozłowska A., Oddziaływanie mass mediów, Warszawa 2006.
• Purchałka M., Brzeńska K., Rola mediów w promocji zdrowia, edukacji i komunikacji społecznej, Sympozjum Naukowe „Człowiek – Media – Edukacja”, Kraków 2012.
• Tarczydło B., Kampania społeczna w teorii i praktyce, [online], <www.ue.katowice.pl/uploads/media/19_B.Tarczydlo_Kampania_spoleczna_w_teorii_i_praktyce.pdf>, dostęp: 16.02.2015.
• Wakefield M.A., Loken B., Dominik A., Hornik R.C., Use of massmedia campaigns to change health behaviour, “Lancet” 2010, nr 9748.
• Woynarowska B., Edukacja zdrowotna, Warszawa 2008