Zmiany w podejściu do marketingu w ochronie zdrowia w Polsce

• Authors: Agata Krukowska-Miler

Title variants

EN

CHANGES IN ATTITUDE TO MARKETING IN POLISH HEALTH CARE SECTOR

• Languages of publication: PL

Abstracts

EN

Marketing is a modern science that still changes. In health care we use five marketing mix elements: product, price ,promotion, placement and people. The health care in Poland needs marketing to be more efficiency.

Keywords

EN

HEALTH CARE; HEALTH CARE ORGANIZATION

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 1
• Issue: 1
• Pages: 491-504

Contributors

author

Agata Krukowska-Miler

• Katedra Marketingu, Wydział Zarządzania, Politechnika Częstochowska