Success Factors and Benefits of Social Franchising as a Form of Entrepreneurship

• Authors: Ziółkowska Marta

Title variants

PL

Czynniki sukcesu i korzyści franczyzy społecznej jako formy przedsiębiorczości

• Languages of publication: PL EN

Abstracts

PL

Artykuł to konceptualne studium na temat istoty franczyzy społecznej jako modelu biznesu i formy przedsiębiorczości. Franczyza społeczna jest wykorzystywana przez trzeci sektor różnorodnie, lecz franczyza w kontekście formy społecznej przedsiębiorczości jest nowym obszarem badawczym. Pomimo wzrostu popularności franczyzy społecznej by skalować i replikować przedsiębiorstwa społeczne niewiele jest badań na ten temat. Istnieje potrzeba lepszego zrozumienia podstaw i wyjaśnienia fundamentalnego znaczenia tego zjawiska. Zaprezentowano w artykule istotę franczyzy społecznej jako formę organizacyjną o dużym potencjale. W artykule zbadano franczyzę społeczną, prezentując model oraz analizę korzyści i czynników sukcesu w porównaniu z franczyzą komercyjną. Ponadto opracowanie dostarcza podstawowej charakterystyki i wiedzy do dalszych pogłębionych badań w niniejszej tematyce.

EN

This paper is a conceptual study on the essence of social franchising as a business model and form of entrepreneurship. Social franchising has been utilised by the social sector in a variety of ways, yet franchising as a form of social entrepreneurship context is a new area of research. Despite the increasing popularity of social franchising to scale and replicate social enterprises, there has been little research on this topic. There is a need for a better understanding of the basics of the phenomenon and clarification of its fundamental meaning. The essence of social franchising as an organisational form with huge potential has been presented. The paper examines social franchising by showing the model and analyses of its benefits and success factors in comparison to commercial franchising. Moreover, the study provides basic characteristics and knowledge for future in-depth research with regard to this topic.

Keywords

PL

franczyza społeczna; non-profit; trzeci sektor; przedsiębiorczość; przedsiębiorstwo społeczne

EN

social franchise; non-profit; third sector; entrepreneurship; social enterprise

• Publisher: Uniwersytet Warszawski. Wydział Nauk Ekonomicznych
• Journal: Studia i Materiały
• Year: 2017
• Issue: 1/2017(23)
• Pages: 37-47

Dates

published

2017-06-30

Contributors

author

Ziółkowska Marta

• Warsaw School of Economics, Institute of Management, Unit of Corporate Management

References

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Identifiers

ISSN

1733-9758

DOI

10.7172/1733-9758.2017.23.4