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Journal
Article title
Authors
Title variants
Wykorzystanie narzędzi strategii content marketingu w polskich instytutach badawczych
Languages of publication
Abstracts
In the article were described issues associated with the use by scientific institutions content marketing strategy tools. This article shows the extent to which tools of modern marketing are used in the Internet communication by scientific institutions. Currently content marketing concept is accepted not only as a fashionable trend of modern marketing but above all, it is treated as an important tool to improve enough Internet message, to effectively interest to the users. A optimal selection and use content marketing tools it provides opportunities for enhancing efficiency in the reception (acceptance) of the generated message.
W artykule scharakteryzowane zostały zagadnienia związane z wykorzystaniem przez instytuty badawcze narzędzi wpisanych w strategię content marketingu. Artykuł ten pokazuje, w jakim stopniu narzędzia współczesnego marketingu stosowane są przez instytucje badawcze w komunikacji internetowej. Obecnie koncepcja content marketingu odbierana jest nie tylko jako modny trend współczesnego marketingu, ale traktowana jest przede wszystkim, jako ważne narzędzie pozwalające na tyle udoskonalać internetowy przekaz, by skutecznie zainteresować nim użytkowników sieci. A optymalne dobranie i wykorzystanie narzędzi wpisanych w strategię content marketingu stwarza możliwości pozwalające na zwiększenie efektywności w odbiorze wygenerowanego przekazu.
Year
Issue
Pages
103-134
Physical description
Dates
online
2016-12
Contributors
References
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Notes
EN
Available in Open Access.
PL
Publikacja w otwartym dostępie (Open Access).
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-8bd22fc6-423f-43bd-bad8-5274356fa689
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