Transforming Industry Landscapein Response to the Transition of the Economy – The Case of the Russian Bakery Industry

• Authors: Smirnova Maria , Rebiazina Vera , Moreva Irina

Title variants

HR

Transformiranje industrije kao odgovor na tranziciju gospodarstva - slučaj pekarske industrije u Rusiji

• Languages of publication: EN

Abstracts

EN

Numerous emerging markets have undergone or are still undergoing substantial transition processes. The aim of this paper is to provide, on the example of the Russian bakery industry, a deeper understanding of and a longitudinal perspective on how the transition process and institutional changes in the economy are reflected in the evolution of an industry. The changes at the industry level have been driven not only by the economic transition, but also by strategic choices of market players. These choices are linked to the intensity and nature of the intra-industry rivalry and finding a new balance of cooperation and competition in the industry. The study aims to contribute to the literature by providing a rich contextual understanding of the industry evolution over the transition period. We apply classic industry analysis to investigating the key driving forces of competition. On the other hand, we focus on the manner in which industry players select a governance mechanism, replacing the previous centrally planned system. The findings of the study demonstrate persistent heterogeneity within the selected industry, resulting in substantial differences in the nature and the process of industry evolution.

HR

Mnoga tranzicijska gospodarstva prošla su ili još uvijek prolaze značajne promjene. Ciljevi ovog rada jesu na primjeru pekarske industrije u Rusiji pružiti dublje razumijevanje i longitudinalnu perspektivu o tome kako se tranzicijski proces i institucionalne promjene u gospodarstvu odražavaju na napredak neke industrije. Promjene na razini industrije nisu vođene samo gospodarskom tranzicijom već i strateškim odlukama sudionika na tržištu. Te su odluke povezane s intenzitetom i prirodom natjecanja unutar industrije te pronalaženjem nove ravnoteže između suradnje i natjecanja u industriji. Istraživanjem se nastoji ostvariti doprinos postojećoj literaturi kroz pružanje boljeg razumijevanja konteksta napretka industrije u tranzicijskom razdoblju. Primjenjujemo klasičnu analizu industrije kako bismo istražili ključne pokretačke sile konkurencije. S druge strane, fokusiramo se na to kako sudionici u industriji odabiru mehanizme vladanja zamjenjujući prethodno postojeći sustav centralnog planiranja. Rezultati istraživanja pokazuju postojanu heterogenost unutar izabrane industrije, što rezultira bitnim razlikama u prirodi i procesu razvoja industrije.

Keywords

EN

transition economy, industry evolution, competition, cooperation, Russia

HR

tranzicijsko gospodarstvo, razvoj industrije, konkurencija, suradnja, Rusija

• Publisher: Faculty of Economics & Business Zagreb, Department of Marketing, Zagreb, Croatia and CROMAR (Croatian Marketing Association)
• Journal: Market - Tržište
• Year: 2014
• Volume: 26
• Issue: 1

Dates

published

2014-06-30

Contributors

author

Smirnova Maria

• Graduate School of Management, Saint Petersburg State University, Russia

author

Rebiazina Vera

• National Research University – Higher School of Economics, Russia

author

Moreva Irina

• Graduate School of Management, Saint Petersburg State University, Russia

Identifiers

ISSN

0353-4790