СУЧАСНИЙ СТАН ФОРМУВАННЯ ГОТОВНОСТІ БАКАЛАВРІВ З ТУРИЗМУ ДО ПРОФЕСІЙНОЇ ВЗАЄМОДІЇ ЗІ СПОЖИВАЧАМИ ТУРИСТИЧНИХ ПОСЛУГ
The current state of preparation of Bachelors of Tourism Faculty to professional interaction with consumers of tourism services
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The article analyzes the system of scholarly views on the problem of professional tourism education. The contemporary globalization and integration processes impose new requirements for the tourism industry. Thus improvement of professional education is an extremely important problem. Many reputable scientists have made significant contributions to solve the problems of preparation of bachelors of tourism faculty to professional interaction with consumers of tourism services. However, this problem was not considered as the theoretical foundation of preparation of bachelors of tourism faculty to professional interaction with consumers of tourism services based on the results of relevant specialty teachers’ surveys. The article presents the author’s definition of «preparation of bachelors of tourism faculty to professional interaction with consumers of tourism services». It is considered as a complex integrative formation, the main aim of which is values, needs and motivations of interaction without conflicts, personal qualities which are professionally important, and also the knowledge, skills and some experience of their application working with consumers of tourism services. The author gives the results of the poll which was held for the teachers from different universities, where the specialists in tourism are taught. 93.79 % of the respondents believe that during the education it is a necessary process to train future Bachelor of Tourism for professional interaction with consumers of tourism services. Moreover, only 1/3 of the respondents are satisfied with the level of the students’ readiness. 65.95 % of the respondents say that they try to direct their efforts for forming such readiness, 8.69 % - don’t try. Thus, the most important problems are the preparation of bachelors of tourism faculty to professional interaction with consumers of tourismof diverse and profound professional knowledge and skills, capable of constant updating and upgrading of knowledge, prepared for professional interaction with consumers of tourism services. Professional interaction with consumers of tourism services is one of the tools that helps convince, make decisions, create a favorable business climate, understand a customer behavior tourist enterprise. The ability to efficiently interact with consumers of tourism services largely contributes to the competitiveness of tourism professionals in the labor market.
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