Odpowiedzialność społeczna firmy jako niezbędny element strategii budowania wiarygodności przedsiębiorstwa (na przykładzie British-American Tobacco Polska SA)
Corporate Social Responsibility as an Essential Strategy’s Element of Building Company’s Credibility (On the Example of British-American Tobacco Polska S.A.)
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Nowadays, the growing awareness of the society makes the companies to be more sensitive for the society and its problems, in the environment, where they run their business. More and more companies have ethical codes worldwide, however in Poland there is still small number of companies that have documents which would mention or define their corporate social responsibility. One of the standards according to which the corporate social and ethic responsibility can be assessed is AA 1000 – a rigorous international process standard for reporting on social performance. British American Tobacco – as the first tobacco company worldwide – started an independently facilitated and verified process called social reporting. This process has been initiated by BAT Polska in 2003. Through the dialogue with its stakeholders, by listening and responding, BAT is working to pursue its proper commercial objectives in ways consistent with changing expectations in the modern tobacco business.
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