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2012 | 21/2 | 31-42
Article title

Relevance Theory, Epistemic Vigilance and Social Slogans

Authors
Content
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Languages of publication
EN
Abstracts
EN
The article contains an analysis and conclusions concerning the meaning of contemporary social slogans in the light of Sperber and Wilson’s Relevance Theory (1995) and the socalled Epistemic Vigilance discussed amongst others by Mascaro and Sperber (2009). The text begins with a presentation of the state of art of the contemporary research of slogans commonly existing in the social, economic and political spheres of life of modern societies. This is followed by an in-depth analysis of selected social slogans originating from billboards of the most popular social campaigns emphasising the innovative character of research and the significance of new theories in linguistic practice. The conclusion states the role of Epistemic Vigilance in comprehension of the often deceptive character of advertising campaigns.
Contributors
author
  • University of Warsaw
References
  • Hornby, A. S. 1995. Oxford Advanced Learner’s Dictionary, Oxford: Oxford University Press.
  • Safire, W. 1972. The Language of Politics: a Dictionary of Catchwords, Slogans, and Political Usage. New York: Collier Books.
  • Budzyński, Wojciech. 2000. Reklama: techniki skutecznej perswazji. [Advertising: the techniques of effective persuasion] Warszawa: Wydawnictwo Poltext.
  • Dybko, Klaudia. 2007. The role of politeness in advertisements’ slogans: a study within Gricean pragmatics. MA thesis, Institute of English Studies, Warsaw University.
  • Dybko, Klaudia. 2009. “The meaning of political slogans from Relevance-theoretic perspective”. In: Conference proceedings CD-rom Nr ISBN 978-9984-39-789-4, 1st International Scientific Conference Applied Linguistic for Specialised Discourse, The University of Latvia, Riga.
  • Kamińska-Szmaj, Irena. 1996. Slogan reklamowy – budowa składniowa [Advertising slogan – syntactic structure]. Poradnik Jęzzykowy 4: 13–22.
  • Kochan, Marek. 2003. Slogany w reklamie i polityce. [Slogans in advertising and politics] Warszawa: Wydawnictwo Trio.
  • Lane, W. Ronald, and Thomas J. Russell. 2000. Reklama według Ottona Kleppnera. [Kleppner’s advertising procedure] Warszawa: Wydawnictwo Felberg SJA.
  • Lewicki, Andrzej. 1995. “Frazeologizmy w sloganach reklamowych”. [Idioms in advertising slogans] In: A.M. Lewicki, and R. Tokarski (eds.) Kreowanie s´wiata w tekstach [Creating the world in texts], Lublin: 215–228.
  • Sperber, Dan, and Olivier Mascaro. 2009. “The moral, epistemic, and mindreading components of Children’s Vigilance towards deception”, Cognition 112: 367–380.
  • Sperber, Dan, and Ira Noveck. 2004. Experimental Pragmatics. Hampshire: Palgrave Macmillan.
  • Sperber, Dan, and Deirdre Wilson. 1995. Relevance: Communication and Cognition. Oxford: Blackwell.
  • www.hospicja.pl (28 September, 2010)
  • www.zrobcytologie.pl (28 September, 2010)
  • www.pokonajdepresje.pl (28 September, 2010)
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-8e90cc25-5989-48ee-aa05-7e61fb6bdc7f
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