O pożytkach z teorii średniego zasięgu
APPLICATIONS OF EYE-MOVEMENTS ANALYSIS IN SOCIAL RESEARCH
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Psychophysiological experimental methods are getting more and more popular in all fields of psychology. They find applications especially in projects concerning information acquisition and processing in social cognition. The article presents a contemporary understanding of visual attention processes and well established behavioral methods of investigating research problems concerning them, as well as presenting the potential of psychophysiological methods in this field. The paper focuses on eye gaze acquisition methods as most appropriate for visual attention research. Basing on the newest literature, the authors present advantages and limitations of those methods. We also propose a new method that allows for reconstruction of dynamical patterns of visual attention with a combination of behavioral and psychophysiological measures.
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