EN
The term collective in Central European science tradition was impacted by distinctive indoctrinate but in terminology stable term meaning as f.e. collective memory. In the field research is evidence collective memory contents by interdisciplinary research theme. The article communicates an field returnable stationary research results (2008–2012) by author and students of the Faculty of Humanities, Charles University in Prague. This results are systematized by ATLAS.ti and hermeneutically analysed. Findings besides collective memory contents evidence direct to uncover relations which put link for sujet invariants and mental representations. Author exemplified contexts in which come about memory contents stabilisation in reserch locality as well frequent situations where group interpretation of socio-culture normatives arised. For finding and data verification was appliqued visual ethnography method.