2011 | 3(39) | 289-306
Article title

Związek miedzy wartościami uznawanymi przez konsumentów a ich postawa wobec inicjatyw społecznych przedsiębiorstwa

Title variants
The connection between values recognized by consumers and their attitude towards social initiatives of the company
Languages of publication
In the article results of studies of the relations between values recognized by consumers and their attitude towards a company’s social initiatives of are presented. The values have been examined according to the typology suggested by Schwarz. Especially the correlation has been analyzed between recognizing values that are directed to the development of the common good and values directed to one’s own development on the one hand and the consumers’ attitude toward a company’s social initiatives on the other. The studies have shown that there is a positive, statistically significant correlation between recognizing values that are directed to the development of the common good and the consumers' attitude towards social initiatives put forward by a company.
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  • Katedra Zarządzania Przedsiębiorstwem w Instytucie Ekonomii i Zarządzania na Wydziale Nauk Społecznych Katolickiego Uniwersytetu Lubelskiego Jana Pawła II
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