PL EN


2010 | 4 (12) | 83-98
Article title

Budowanie wizerunku jednostki terytorialnej na przykładzie województwa śląskiego

Title variants
Languages of publication
PL
Abstracts
EN
Due to the processing competition, territorial units need to create their image of an attractive place. A region advanced in building a strong, adventurous image is the Silesian Voivodeship. This paper presents the Silesian image planned by the regional authority as well as marketing actions which enable to achieve the strategic goal.
Year
Issue
Pages
83-98
Physical description
Dates
online
2010-12-10
Contributors
  • Śląska Wyższa Szkoła Zarządzania im. gen. Jerzego Ziętka w Katowicach Zakład Marketingu
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-911af2c8-d716-427d-ac6d-bc512e02452d
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