Marketynhovo-innovatsiyni perspektyvy rozvytku sil's'koho zelenoho turyzmu v rehionakh Ukrayiny

• Authors: Teletov Aleksandr S. , Chikalova Anna S.

Title variants

EN

The Marketing Innovation Prospects of Rural Green Tourism Development in the Regions of Ukraine

• Languages of publication: UK

Abstracts

EN

In the article analyses the scope of green tourism and classified some of its elements. Confirmed that in the modern world there is a shift of mass tourist interest towards the mass popularity of traveling in the countryside, where urban residents everywhere surrounded by exotic. It is shown, that among the European countries Ukraine has significant diversity of landscapes, historical-cultural and ethnic heritage. The necessity of realization of marketing researches is proved which precede formation of granting appropriate tourist services. A series of urgent socio-economic and legal challenges that need to be solved for the development of green tourism in Ukraine were formed.

Keywords

EN

GREEN TOURISM; RURAL TOURISM; TOURISM IN THE REGIONS; TOURISM IN UKRAINE; SERVICE OF GREEN TOURISM; TOURISM IN SUMY

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2016
• Volume: 2(72)
• Pages: 106-117

Contributors

author

Teletov Aleksandr S.

• In the article analyses the scope of green tourism and classified some of its elements. Confirmed that in the modern world there is a shift of mass tourist interest towards the mass popularity of traveling in the countryside, where urban residents everywhere surrounded by exotic. It is shown, that among the European countries Ukraine has significant diversity of landscapes, historical-cultural and ethnic heritage. The necessity of realization of marketing researches is proved which precede formation of granting appropriate tourist services. A series of urgent socio-economic and legal challenges that need to be solved for the development of green tourism in Ukraine were formed

author

Chikalova Anna S.