Internet digital content pricing and subscribers control

• Authors: MEJJOUALI Sobhi , TADJ Lotfi
• Languages of publication: EN

Abstracts

EN

We use optimal control theory to determine the optimal rate of change in the subscription fee and the optimal ratio of ad space to the total web page space for a web content provider. An optimal solution is obtained using the maximum principle approach and the model predictive control approach. Numerical experiments show that it is preferable to use the first approach when the planning horizon is short and the second approach when the planning horizon is long.

Keywords

EN

maximum principle; model predictive control; optimal control; web content pricing

• Publisher: Politechnika Wrocławska. Oficyna Wydawnicza Politechniki Wrocławskiej
• Journal: Operations Research and Decisions
• Year: 2023
• Volume: 33
• Issue: 3
• Pages: 59-73

Contributors

author

MEJJOUALI Sobhi

• Department of Industrial Engineering, Alfaisal University, Riyadh, Saudi Arabia

author

TADJ Lotfi

• Department of Industrial Engineering, Alfaisal University, Riyadh, Saudi Arabia

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Identifiers

DOI

10.37190/ord230304