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2010 | 6 | 431-449

Article title

Strategia rozwoju a ocena jakości usług na przykładzie Zespołu Pałacowego w Kurozwękach w świetle badań sondażowych


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The strategy in the development and the process of creating the quality of services is one of the most important elements the business management. A 14thcentury Palace in Kurozwęki is one of the most expansive and developing enterprises in the Świętokrzyski region, which has been becoming the crucial touristic centre for this province. In the present article, due to the basic conditioning, directions of the touristic enterprise development of the Palace in Kurozwęki were shown. They concerned the period of two years from 2006 up to 2008. In order to estimate the activities and the quality of services in the Palace in Kurozwęki, the survey investigations were conducted by the use of questionnaires. The 14thcentury Palace in Kurozwęki has no straightforward strategies indicated. However, on the basis of the conducted investigations, interviews and analyses, it was decided to specify such strategy. The strategy presented by the author should indicate aims, which this firm must realize and constantly develop. This strategy enables the firm to deal with the specific activities, transformations as well as to gain the required funds in order to realize tasks and their allocation together with the stabilization of the firm place on the market in the future. Any enterprise has to consider the future, not only in the aspect of the existence, but also in the light of the development. The strategic benefits do not depend on the product or service prices, moreover, on their increase but they relay on the high quality of the production, the process of getting ahead others in the study of modern goods as well as on the improvement and/or introduction of new technologies and organizations.


  • Uniwersytet Pedagogiczny w Krakowie, Instytut Geografii, Polska


  • Gierszewska G., Romanowska M., 1995, Analiza strategiczna przedsiębiorstwa, PWE, Warszawa.
  • Obłój K., 1993, Strategia sukcesu firmy, PWE, Warszawa.
  • Penc J., 1997, Strategie zarządzania, Agencja Wydawnicza Placet, Warszawa.
  • Stabryła A., 2002, Zarządzanie strategiczne w teorii i praktyce, Wydawnictwo Naukowe PWN, Warszawa–Kraków.

Document Type

Publication order reference


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