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2020 | 1 (55) | 60-68

Article title

The e-consumer as part of a circular economy



Title variants

E-konsument jako część gospodarki okrężnej

Languages of publication



The article is related to the problem of the transition of today’s economic system towards a circular economy model. This transformation is becoming a necessity due to environmental limitations. An interesting issue is the role of ICT in this matter, especially internet technologies. According to the presented analysis, these technologies do have capabilities to support consumer activities, which are consistent with the principles of a circular economy. This support can be essential for changing consumer’s attitudes and making their consumption patterns more sustainable. Nevertheless, there are some technical, social and economic barriers which may occur during this process. Literature analysis and critical analysis were used as research methods. The article concludes that, despite many barriers, the potential of internet technologies for circular economy support is very promising.
W artykule poruszono kwestię transformacji modelu ekonomicznego w kierun- ku gospodarki okrężnej. Transformacja ta staje się koniecznością ze względu na ograniczenia ze strony środowiska naturalnego. Rozpatrywana problematyka skupia się wokół potencjału technologii internetowych. Podjęto próbę wykazania, że technologie internetowe mają potencjał wspierający zachowania konsumenckie spójne z zasadami gospodarki okrężnej. Zawarto również analizę potencjalnych barier technicznych, społecznych i ekonomicznych, ważnych dla powszechnego wykorzystania technologii internetowych w tym celu. Jako metod badawczych użyto analizy literatury przedmiotu oraz analizy krytycznej. Artykuł wieńczy konkluzja, że mimo wielu występujących barier potencjał technologii internetowych dla wsparcia realizacji gospodarki okrężnej jest bardzo obiecujący.


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Publication order reference


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