Until recently, the concept of creativity is used only to evaluate the work of artists, painters, poets, writers, designers, composers, scientists and inventors. However, this term is much broader today. According to psychologists, creativity is deeply rooted in human nature regardless of the nature of the business. Many years ago it was found that creativity is a component of the success of any organization. The aim of this paper is to introduce the concept of creativity to the business process management. It has been proven that the creative process implemented in the organization may be treated as a business process. The arguments are given to prove that the creative business processes can not be effectively evaluated and improved by using the traditional indicators. Furthermore, a new classification for business process-oriented creativity is proposed. In addition, the paper presents the concept of BPM system divided into modules, created on the basis of new process classification.