PL EN


2015 | 232 | 164-177
Article title

Strategia cyfrowa współczesnej organizacji

Authors
Content
Title variants
EN
Digital business strategy
Languages of publication
PL
Abstracts
PL
Głównym celem artykułu jest zaprezentowanie najważniejszych założeń, leżących u podstaw strategii cyfrowej współczesnych organizacji. Struktura opracowania oraz zastosowane metody badawcze zostały podporządkowane wyznaczonemu celowi, a zatem w pierwszej kolejności dokonano przeglądu literatury przedmiotu na temat strategii informacyjnej. Następnie opisano nową, wyłaniającą się strategię cyfrową biznesu. W dalszej kolejności dokonano eksploracji czterech wymiarów strategii cyfrowej, które odróżniają ją od wcześniejszych strategii informacyjnych organizacji i które dotyczą: zakresu strategii, jej skali, szybkości oraz źródeł tworzenia wartości. Zilustrowano, jak różne firmy, np. Google, Facebook, Sony, Twitter oraz Microsoft budują swoją pozycję rynkową, opierając się na zasobach cyfrowych i nowych modelach biznesu. Ostatecznie zidentyfikowano kluczowe zagadnienia wymagające prowadzenia dalszych badań i analiz w zakresie rozwoju strategii cyfrowej w organizacjach.
EN
The basic goal of this paper is to present the main assumptions underlying the idea of digital business strategy and to identify its most important factors (dimensions) that include: scope of digital business strategy, scale of business strategy, speed of digital business strategy, and sources of value creation and capture. In order to reach such research goal, the structure of this paper was organized as follows. Firstly, an overview of subject literature on information strategy has been conducted. Then, the idea of new generation of digital business strategy has been described. Next, the four themes: scope, scale, speed and sources of value have been explored. Finally, key questions on digital business strategy themes have been identified.
Year
Volume
232
Pages
164-177
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-98e8b198-f182-4293-9d87-e3f5ec2056ed
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