The paper analyzes the need to invest in human capital in order to increase firm competitiveness. Considered based on the benefits of investing in human capital for the three main stakeholders: employees, businesses and the state. The dynamics of investing financial resources in human capital Ukrainian enterprises and the main deterrents of investment growth. Also stipulates that domestic enterprises are reducing costs by budget, primarily due to savings in staff costs. In particular, the low level of domestic enterprises investing in human capital due to the following reasons: lack of available funds in enterprises, inefficient incentives from the government to businesses, understanding the leadership necessary for such measures. Also, the article analyzes the main achievements of developed countries in the field of labor stimulating growth potential.