Starość – „Jak pięknie być sobą”

• Authors: Ilona Zakowicz

Title variants

EN

Old Age—“It’s Good to Be Yourself”

Abstracts

EN

Every epoch adopts a different attitude towards the old age, the process of fading away and old people, which manifests itself in distinct attitudes and ideas about this specific period of life. The “visual reality” of the 21st century worships beauty and youth. This entails increased social expectations about appearance. The body, especially the old man’s body, should be attractive. Nowadays there is a noticeable increase in the total number of elderly. They become therefore an attentively observed social class. In the mass media, the “appealing” old men’s images are becoming more and more popular and common, so reflections on this subject constitute an interesting and important area of investigation. This article is an attempt to reconstruct “post-modern” strategies of creating and showing the old age through images.

Keywords

EN

old age; body; mass media; commercial; image; aesthetics

• Publisher: Fundacja Pro Scientia Publica
• Journal: Ogrody Nauk i Sztuk
• Year: 2012
• Issue: 2

Dates

published

2012

Contributors

author

Ilona Zakowicz

Identifiers

ISSN

2084-1426