Korzyści płynące z organizacji mistrzostw Europy w piłce nożnej UEFA EURO 2012 według opinii gestorów bazy noclegowej Wrocławia
Benefits of the European Football Championship in the opinion of the managers of tourist accommodation establishments in Wrocław
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The aim of this article is to present opinions of the managers of tourist accommodation establishments in Wrocław on their economic benefits from being one of the host cities of the European Football Championship. The study confirmed the fact that the European Football Championship was an important event for tourism sector, especially for hotel industry. In the survey which was conducted six months before the event, the managers highlighted positive changes in the tourism sector caused by EURO 2012. They expected both shortand long-terms significant benefits. The results were compared with the first estimates of attendance and spending of tourists who stayed in Wrocław during the tournament. The initial data show that, as it was expected, the EURO 2012 tournament generated benefits for the accommodation sector of tourism industry in Wrocław and it will also generate further economic benefits in the future, contributing positively to tourism development in the city.
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