Vybrané teórie a prax reklamných vplyvov

• Authors: Ivan Baláž

Title variants

EN

Selected theories and practice of advertising activities

• Languages of publication: SK EN

Abstracts

EN

The submitted paper allocates to selected theories of advertising impact. It modifies and integrates them into theoretical system and at once allocates to their practical exploitation.

Keywords

EN

advertising activities; theories system and practical exploitation

• Publisher: Instytut Studiów Międzynarodowych i Edukacji Humanum
• Journal: Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
• Year: 2012
• Issue: 2
• Pages: 255-263

Contributors

author

Ivan Baláž