PL EN


2012 | 2 | 255-263
Article title

Vybrané teórie a prax reklamných vplyvov

Authors
Content
Title variants
EN
Selected theories and practice of advertising activities
Languages of publication
SK EN
Abstracts
EN
The submitted paper allocates to selected theories of advertising impact. It modifies and integrates them into theoretical system and at once allocates to their practical exploitation.
Contributors
author
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-9ecf3f4d-1210-46f0-a3d9-43c1638590b1
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