Title variants
Selected theories and practice of advertising activities
Languages of publication
Abstracts
The submitted paper allocates to selected theories of advertising impact. It modifies and integrates them into theoretical system and at once allocates to their practical exploitation.
Year
Issue
Pages
255-263
Physical description
Contributors
author
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-9ecf3f4d-1210-46f0-a3d9-43c1638590b1