PL EN


2017 | 3/2017 (70), t.2 | 45-58
Article title

Comparing Legal Services Markets in Poland and Brazil – Managerial and Cultural Aspects

Content
Title variants
PL
Porównanie rynków usług prawnych w Polsce i Brazylii – aspekty menedżerskie i kulturowe
Languages of publication
PL EN
Abstracts
EN
The purpose of this paper is to compare legal services markets and law firm management systems in two countries: Brazil and Poland. The first part of the paper will focus on the organisation and structure of Polish and Brazilian legal services markets, while the second part will analyse and compare selected managerial aspects such as: perception of lawyers in society, allowing foreign lawyers to provide legal services, gender considerations, and marketing strategies and success factors. Finally, an overview of recent changes in these countries will be provided as well.
PL
Celem artykułu jest porównanie funkcjonowania rynków usług prawnych oraz sposobów zarządzania kancelarią prawną w Polsce i w Brazylii. W pierwszej części opisana została organizacja i struktura obu rynków, a w drugiej części porównano wybrane aspekty menedżerskie, takie jak: społeczne postrzeganie prawników, możliwość świadczenia usług przez prawników zagranicznych, różnice między płciami w wykonywaniu zawodu prawnika oraz popularne strategie marketingowe oraz czynniki sukcesu kancelarii w obu krajach. Ponadto, w artykule opisano aktualne trendy i zmiany zachodzące na rynkach usług prawnych w Polsce i w Brazylii.
Year
Pages
45-58
Physical description
Dates
online
2017-10-10
Contributors
References
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Document Type
Publication order reference
Identifiers
ISSN
1644-9584
YADDA identifier
bwmeta1.element.desklight-9ffb73dc-9664-41df-bc03-c3588688c8cc
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