PL EN


2018 | 538 | 424-431
Article title

Logika szans i prostych reguł w warunkach przeciążenia informacyjnego menedżerów

Content
Title variants
EN
Logic of opportunities and simple rules in the conditions of informational overloading of managers
Languages of publication
PL
Abstracts
PL
Artykuł ma charakter koncepcyjny. Podjętym problemem jest podejmowanie efektywnych menedżerskich decyzji strategicznych w specyficznych warunkach przeciążenia informacyjnego w dynamicznym otoczeniu. Celem artykułu jest wskazanie luki badawczej z tego zakresu. Podstawowym założeniem rozważań jest ograniczona racjonalność menedżerów rozumiana jako ograniczone zdolności człowieka w zakresie dostępu i przetwarzania informacji. W pierwszej części artykułu przedstawiono istotę przeciążenia informacyjnego. W kolejnej opisano mechanizmy adaptacyjne i heurystyczne podejmowanie decyzji. Wskazano, że w określonych sytuacjach mogą one odgrywać rolę strategii w organizacjach. W rozważaniach wskazano znaczenie podejścia „racjonalno-heurystycznego”, zwanego logiką prostych reguł, będącego alternatywą wobec podejść zasobowego i pozycyjnego w zarządzaniu strategicznym. W wyniku przeprowadzonej analizy zidentyfikowano luki badawcze zarówno w zakresie badań deskryptywnych, jak i preskryptywnych.
EN
The article is of conceptual nature. The undertaken problem is effective managerial strategic decisions in specific conditions of information overload in a dynamic environment. The aim of the article is to indicate the scope of the research gap in this field. The basic assumption of considerations is the bounded rationality of managers understood as limited human capabilities in the field of access and information processing. The first part of the article presents the essence of information overload. The next describes the mechanisms of adaptation and heuristic decision making. It was pointed out that in specific situations they may play the role of strategy in organizations. The considerations indicate the importance of the „rational-heuristic” approach, called the logic of simple rules, being an alternative to resource and positional approaches in strategic management. As a result of the analysis, research gaps were identified both in the scope of descriptive and prescriptive research.
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-a1a2fdc2-4b9f-456d-8e34-5460db6b1251
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