Zmiany w modelu działalności firm handlujących gazem wywołane procesem liberalizacji rynków energii

• Authors: Mateusz Wiernek

Title variants

EN

CHANGES IN NATURAL GAS COMPANIES’ BUSINESS MODELS AS A RESULT OF MARKET LIBERALISATION PROCESS

• Languages of publication: PL

Abstracts

EN

The aim of this paper is to discuss the impact of natural gas market liberalization on gas companies’ business models and the adoption of marketing orientation and client-focused approach. Main effects of market liberalisation are described as well as the milestones for creation of a single European gas market. A case study of leading British energy company Centrica serves to illustrate successful business model.

Keywords

EN

NATURAL GAS; MARKET DEREGULATION; MARKETING STRATEGY

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 1
• Issue: 2
• Pages: 303-314

Contributors

author

Mateusz Wiernek

• Katedra Inżynierii Zarządzania, Wydział Zarządzania, Akademia Górniczo-Hutnicza im. Stanisława Staszica w Krakowie