Wpływ globalizacji na projektowanie i funkcjonowanie przedsięwzięć turystycznych opartych na pośrednictwie

• Authors: Małgorzata Kurleto

Title variants

EN

THE IMPACT OF GLOBALIZATION ON PROJECT MANAGEMENT AND OPERATIONAL MANAGEMENT OF THE TRAVEL AND TOURISM INTERMEDIARIES

• Languages of publication: PL

Abstracts

EN

This study focuses on the problems of project management and operational management of tour operators and travel agencies in the context of their internationalization and globalization. In theory and practice related to the impact of globalization on tourism there are a lot of questionable opinion that either emphasize the positive aspect of this impact, or suggest that the tourism industry is dominated by small and medium-sized enterprises, with limited ability to carry out a systematic and simultaneous operations (rotation) in a dozen countries. This paper is trying to analyze the problems of the mentioned controversy and to present such a model (phases model) in both project management and operational management of tour operators and travel agencies, which would allow for effective action both at local and global effects and avoiding threats posed by globalization.

Keywords

EN

GLOBALIZATION; TOURISM; TRAVEL AGENCIES; DESIGN

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 1
• Issue: 3
• Pages: 105-115

Contributors

author

Małgorzata Kurleto

• Katedra Zarządzania w Turystyce, Wydział Zarządzania i Komunikacji Społecznej, Uniwersytet Jagielloński