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2015 | 212 | 5-13

Article title

Innowacyjne zastosowanie systemów competitive intelligence do wspomagania twórczości organizacyjnej



Title variants

Innovation approach to use of competitive intelligence systems to support organizational creativity

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Niniejszy artykuł opisuje innowacyjne zastosowanie Competitive Intelli¬gence do wspomagania twórczości organizacyjnej. Dlatego aby pokazać jego możliwości scharakteryzowano koncepcję Competitive Intelligence. Pozwoliło to zaproponować wa¬runki stosowalności Competitive Intelligence w twórczości organizacyjnej. Wynikiem końcowym przedstawionych dociekań jest wskazanie korzyści ze stosowania tego podej¬ścia przez przedsiębiorstwo.
: This article describes the innovation approach to use of Competitive Intelli¬gence to support organizational creativity. Therefore, in order to show its features cha¬racterized the concept of Competitive Intelligence. This made it possible to propose condi¬tions for applicability of the Competitive Intelligence in organizational creativity. The end result is an indication of inquiry outlined the benefits of this approach by the company.






Physical description



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