Czy Kościół może mówić językiem mediów? Podsumowanie badań jakościowych dotyczących przekazu przesłań religijnych w mediach
Is the Church able to speak the media language? The findings of the qualitative research about the possibilities in the religious message transmission in the media
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The study deals with the findings of the multiyear research of the media language applicability for the religious messages transmission. The researchers used qualitative methods of content analysis and group discussions. In its two main parts the research was aimed at 1. the analysis of the shift in the ideological basis, on which the original religious messages and the worked media messages are staying, and 2. the comparison of the inherent media and religious communication system characteristics. In the offered final synthesis the author shows 1. the importance of the personal predisposition of the communicator in such a type of the communication, 2. the presence of the ideological polarization in it, 3. the role of the journalistic form in the contact with the religious message, 4. some aspects of the language question, 5. the argumentation style in this communication, closely connected with the identity of the message, 6. the possibilities and limits in the evangelistic action of the media, 7. the significance of the personal question (in the view of the competences and motivation) in such a communication and 8. the need not to neglect the social dimension of the religious messages – on behalf of their more efficient spreading.
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