EN
The article analyses the selection criteria and key characteristics of electoral campaigns of states aspiring to a non-permanent seat on the UN Security Council. The campaigns today are significantly different than in the past, as they cannot simply be run via traditional diplomatic club negotiations between diplomats in New York. Representation on this key UN body entails a much more strategic approach from the state, use of public diplomacy, intense lobbying and substantial resources planned and spent years in advance. If a candidate does not have a “clean slate” from his regional grouping, however, the final result remains unpredictable and rests on a number of interrelated factors, “equal geographical distribution” being among the most important.