The role and functions of government public relations. Lessons from public perceptions of government

• Authors: Nazareth Echart , María José Canel Crespo
• Languages of publication: EN

Abstracts

EN

One of the questions to be addressed in public relations is that of how to measure the stakeholders’ perceptions of an organization. This paper applies this debate to government public relations: it analyzes public perceptions of the Spanish national government performance and its im- plications for governmental public relations. Results of a regression analysis show that in assessing governments, citizens are not only influenced by ideology but they also look at environmental conditions; other public policies (such as education and employment) load higher than economy in explain- ing overall government performance; and evaluation of different public policies shows that citizens attribute responsibilities exonerating the government from what they think is not of its responsibility or is out of its control. Based on these results, this research finally highlights the importance of understanding what drives the public image of governments and deals with some implications in the conceptualization and practice of government public relations.

Keywords

EN

government public relations; government communication; government and public opinion; government performance; evaluation of public relations

• Publisher: Polskie Towarzystwo Komunikacji Społecznej
• Journal: Central European Journal of Communication
• Year: 2011
• Volume: 4
• Issue: 1(6)
• Pages: 109-123

Dates

published

2011

Contributors

author

Nazareth Echart

• Complutense University of Madrid, Spain

author

María José Canel Crespo

• Complutense University of Madrid, Spain

Identifiers

ISSN

1899-5101