EN
The main purpose of this article is to explain the popularity of mass religious events through the analysis of their impact on the different categories of human needs. Events are a kind of bridge between the traditional religious culture and the modern popular culture. Their popularity also stems from the fact that they can meet important needs of the individual more comprehensive than conventional forms of religiosity, which focus primarily on higher level needs. The author justifies her thesis on the basis of Maslow’s need hierarchy theory and shows how religious events can enhance and renew the traditional forms of religiosity.