PL EN


2014 | 202 | 90-99
Article title

Zarządzanie reputacją przedsiębiorstwa wobec sprzeczności oczekiwań interesariuszy

Authors
Content
Title variants
EN
Corporate Reputation Management to the Contrary Expectations of Stakeholders
Languages of publication
PL
Abstracts
EN
Due to the increasing importance of reputation in achieving long-term competitive advantage and building enterprise value serious challenge becomes effective management of the intangible asset. The main problem is the need to reconcile the interests of different stakeholder groups, which are beginning to have more and more important and the ability to impact on the functioning and performance of the company. The aim of this article is to identify the essential contradiction between the needs and expectations of the various stakeholder groups in the context of an effective reputation management.
Year
Volume
202
Pages
90-99
Physical description
Contributors
References
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  • Fombrun, Ch., van Riel, C., Managing your company`s most valuable asset: its reputation. "Critical EYE Publications", September-October 2004.
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  • Rayner J.: Managing reputational risk. curbing treats, leveraging opportunities. John Wiley & Sons, England 2003.
  • Rindova V.P., Williamson I.O., Petkova A.P., Sever J.M.: Being good or being known: am empirical examination of the dimensions, antecedents, and consequences of organizational reputation. "Academy of Management Journal" 2005, 48.
  • Szwajca D., Gorczyńska A.: Communication of company with the environment in process building reputation. "Journal of Knowledge Society" 2013, 2.
  • Szwajca D.: Czy można skutecznie zarządzać reputacją firmy? "Marketing i Rynek" 2011, 7.
  • Wang, K., Smith, M.: Does corporate reputation translate into higher market value? SSRN working paper 2008, http://ssrn.com/abstract=1135331.
Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-aa98e757-f8c5-467c-914a-fec4ee0a8b89
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