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2013 | 151 | 144-153
Article title

Discovering Patterns of Users' Behaviour in an E-shop - Comparison of Consumer Buying Behaviours in Poland and Other European Countries

Content
Title variants
Languages of publication
EN
Abstracts
EN
The goal of this article is to analyze behaviour patterns of customers to an e-shop offering clothing for women. The authors discovered the sequences of selected products from the store (web clickstream analysis) and conducted market basket analysis by using popular association rules. IP addresses of visitors that were obtained from web logs enabled identification of the user's country of residence. Geolocation was the basis of comparison of consumer buying behaviours in Poland and other European countries.
Year
Volume
151
Pages
144-153
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-aba572ac-3144-40a9-9fb6-4b3b0df0eda3
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