Kryteria efektywności współczesnego ukraińskiego sektora wydawniczego jako podmiotu komunikacji społecznej

• Authors: Kuzmuk (Baturewycz) Iryna

Title variants

The effectivness criteria of the contemporary ukrainian publishing sector as a subject of social comunication

• Languages of publication: PL

Abstracts

EN

The article is devoted to the efficiencyof mogern Ukrainian publishing in the context of social communication activities and determine the possibility of publishing as an active participant in communication and range of problems that hinder its effectivness. The new look on social communikation system discovers a meaningful role of publishing as social institute. The resaerch is focusing on the cariera of book market statistics (knowing the audience). business effectivness, mission and aims of publishing house, usage of proper media and involving professional communicators. Described significance of social communikation is not based on commersial feedback, but on the social benefits. Althought the financial indexes are not diminished: the main points of publisher's income outlined. The results of study show the great communication potential of all types of publishing that should be brought to life.

Keywords

EN

publishing; publishing sector; social communication; effectivness of the publishing house; Ukraine

• Publisher: Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego
• Journal: Civitas et Lex
• Year: 2016
• Issue: 4(12)
• Pages: 7 - 19

Dates

published

2017-12

Contributors

author

Kuzmuk (Baturewycz) Iryna

• Katedra Wydawnictwa i Edytorstwa Uniwersytetu w Kijowie