PL EN


2013 | 151 | 119-131
Article title

E-consumers against the Risk of a Failed Purchase

Content
Title variants
Languages of publication
EN
Abstracts
EN
In a common opinion, online shopping is considered more risky than traditional shopping in regular shops. The results of research presented in this article constitute an attempt to look at the issue from a wider perspective. In the article, the following questions have been answered: What apprehensions and doubts accompany e-consumers while making online shopping? Which are the most important for them? What are consumers doing to reduce the risk of a failed purchase? And also how much are e-consumers aware of their rights.
Keywords
PL
Klient   Ryzyko  
EN
Customer   Risk  
Year
Volume
151
Pages
119-131
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-add862d3-a6e3-4884-af0b-9fbc8d9b2ac0
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