Mediální obraz Karla Schwarzenberga v tištěných denících před prezidentskými volbami 2013

• Authors: Hynek Jeřábek , Jan Rössler , Pavel Sklenařík

Title variants

EN

Media Image of Karel Schwarzenberg in the daily Press before the Presidential Elections 2013

• Languages of publication: CS

Abstracts

EN

The first direct presidential elections in the Czech Republic took place in January 2013. This event and the period before were extensively covered by media, which many candidates and political actors described as ultimately having a significant inuence on voters’ decisions. This article focuses on an analysis of the media image of one of the presidential candidates, Karel Schwarzenberg. Originally an outsider, he reached the second round of the elections, but then he was beaten by Miloš Zeman. The article uses the theory of framing and species it to the circumstances of the rst and second round of the elections. It applies a quantitative and qualitative content analysis to the main Czech daily newspapers and to the website supporting Schwarzenberg www.volimkarla.cz. The in-depth analysis reveals that the positive image of Karel Schwarzenberg created by his supporters before the rst round of the elections was reframed before the second round into a rather negative image.

Keywords

EN

framing theory; agenda setting theory; content analysis; direct presidential election; election campaign; media image; Karel Schwarzenberg; Miloš Zeman

Discipline

• MEDIA_&_COMMUNICATION: MEDIA & COMMUNICATION
• POLITICAL_SCIENCES: POLITICAL SCIENCES

• Publisher: Institute of Sociology, Czech Academy of Sciences
• Journal: Naše společnost (Our Society)
• Year: 2013
• Volume: 11
• Issue: 2
• Pages: 3-15

Contributors

author

Hynek Jeřábek

author

Jan Rössler

author

Pavel Sklenařík

• CVVM, SOÚ AV ČR, v.v.i., Jilská 1, 110 00 Praha 1, Czech Republic

Identifiers

DOI

10.13060/1214-438X.2013.11.2.1