Understanding factors influencing consumers online purchase intention via mobile app: perceived ease of use, perceived usefulness, system quality, information quality, and service quality

• Authors: Hanjaya Markun , Kenny Kenny , Gunawan Freddy

Title variants

PL

Zrozumienie czynników wpływających na intencje zakupowe konsumentów w Internecie za pośrednictwem aplikacji mobilnej: postrzegana łatwość użytkowania, postrzegana użyteczność, jakość systemu, jakość informacji oraz jakość usług

• Languages of publication: EN PL

Abstracts

EN

The development of technology has been significantly give the implication towards consumer’s behaviour in having the online purchase intention via mobile app that has been developed by the e-commerce company to serve better and deliver a better service to the consumers; especially when internet has connected people through their smartphones. The insignificant growth in doing the online purchase via mobile app which does not go along with the growth of internet mobile users in Indonesia and Singapore will deliver this study in order to evaluate and validate the implication of ease of use, usefulness, system quality, information quality, and service quality towards consumer’s behaviour in having the online purchase intention via mobile app. Data was gathered with survey by spreading 100 questionnaires randomly to the respondents who had the experience in doing the online purchase via mobile app in the last 6 months in Indonesia and Singapore. The methodology in doing this study is the quantitative approach by considering the connection amongst the independent variables and the dependent variables. This research found that usefulness and information quality significantly affect the online purchase intention through mobile app in Indonesia while in Singapore ease of use, usefulness, and service quality significantly affect the online purchase intention through mobile app.

PL

Rozwój technologii w znaczący sposób wpłynął na zachowanie konsumentów, którzy zamierzają dokonać zakupu online za pośrednictwem aplikacji mobilnej, opracowanej przez firmę zajmującą się handlem elektronicznym w celu lepszej obsługi i świadczenia lepszych usług dla konsumentów, zwłaszcza gdy Internet połączył ludzi za pośrednictwem smartfonów. Niewielki wzrost w dokonywaniu zakupów online za pośrednictwem aplikacji mobilnej, który nie idzie w parze ze wzrostem liczby użytkowników telefonów komórkowych w Indonezji i Singapurze, dostarczy tego badania w celu oceny i potwierdzenia wpływu łatwości użytkowania, użyteczności, jakości systemu, jakości informacji i jakości usług na zachowanie konsumentów w zakresie zamiaru zakupu online za pośrednictwem aplikacji mobilnej. Dane zebrano w ramach badania, rozsyłając 100 kwestionariuszy losowo do respondentów, którzy mieli doświadczenie w dokonywaniu zakupów online za pomocą aplikacji mobilnej w ciągu ostatnich 6 miesięcy w Indonezji i Singapurze. Metodologia badania polega na podejściu ilościowym, uwzględniającym związek pomiędzy zmiennymi niezależnymi i zmiennymi zależnymi. Badanie to wykazało, że użyteczność i jakość informacji znacząco wpływają na zamiar zakupu online poprzez aplikację mobilną w Indonezji, podczas gdy w Singapurze łatwość użytkowania, użyteczność i jakość usług znacząco wpływają na zamiar zakupu online poprzez aplikację mobilną.

Keywords

EN

consumer’s behaviour; ease of use; information quality; mobile app; online purchase Intention; service quality; system qualityusefulness

PL

aplikacja mobilna; jakość informacji; jakość systemu; jakość usług; łatwość użytkowania; użyteczność; zachowanie konsumenta; zamiar zakupu przez Internet

• Publisher: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
• Journal: Marketing Instytucji Naukowych i Badawczych
• Year: 2019
• Issue: 2(32)
• Pages: 175-206

Dates

online

2019-06

Contributors

author

Hanjaya Markun

• Bina Nusantara University

author

Kenny Kenny

• Bina Nusantara University

author

Gunawan Freddy

• Bina Nusantara University

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Notes

EN

Available in Open Access

PL

Publikacja w otwartym dostępie (Open Access).

Identifiers

DOI

10.2478/minib-2019-0035

DOI

10.2478/minib-2019-0026