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2007 | Tom 1 Nr XII | 211-218

Article title

К вопросу об оценочном языке современной русской рекламы. На материале текстов рекламы косметических изделий

Content

Title variants

EN
About the adjudicating language of modern Russian advertising. On the basis of advertisements of cosmetic products

Languages of publication

RU

Abstracts

EN
Lexicology may be one of the most impotant measures of linguistic analysis of advertising. On the basis of the analysis of texts of modern Russian cosmetic products adertising, the author conludes that the language of advertising antails two separable domains of vocabulary – valuating and neutral. A proper choice of lexical units which have the arbitrary, adjuditing connotations (rational and emotional) nay have the maximum effect on a potential buyer of an advertised cosmetics product. In needs emphasising that the axiological vocabulary in the advertisements texts propagates a certain lifestyle, while the reality created through the language of advertising is definitely beatiful, rich, benevolent and uncomolicated.

Year

Volume

Pages

211-218

Physical description

Dates

published
2007-12-01

Contributors

  • Poznań

References

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.desklight-b062048c-c8d5-485d-a57c-91b3dc4fd634
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