Satysfakcja pozakupowa i dysonans pozakupowy jako czynniki determinujące reakcje konsumenckie
After-purchase satisfaction and after-purchase dissonance as factors determining consumer reactions
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This article attempts to determine what psychological factors make the man choose and purchase a particular product or service. It is an obvious fact indeed that after any purchase, there are various kinds of feelings associated with it – ranging from extreme dissatisfaction to satisfaction and even delight. It is the role of the following article to present the elements which determine after-purchase sentiments.
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