PL EN


2012 | 1 | 483-494
Article title

Satysfakcja pozakupowa i dysonans pozakupowy jako czynniki determinujące reakcje konsumenckie

Authors
Content
Title variants
EN
After-purchase satisfaction and after-purchase dissonance as factors determining consumer reactions
Languages of publication
PL EN
Abstracts
EN
This article attempts to determine what psychological factors make the man choose and purchase a particular product or service. It is an obvious fact indeed that after any purchase, there are various kinds of feelings associated with it – ranging from extreme dissatisfaction to satisfaction and even delight. It is the role of the following article to present the elements which determine after-purchase sentiments.
Contributors
author
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-b06ddab8-7a16-4945-a20c-f8893e0d63b6
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