Satysfakcja pozakupowa i dysonans pozakupowy jako czynniki determinujące reakcje konsumenckie

• Authors: Rafał Grupa

Title variants

EN

After-purchase satisfaction and after-purchase dissonance as factors determining consumer reactions

• Languages of publication: PL EN

Abstracts

EN

This article attempts to determine what psychological factors make the man choose and purchase a particular product or service. It is an obvious fact indeed that after any purchase, there are various kinds of feelings associated with it – ranging from extreme dissatisfaction to satisfaction and even delight. It is the role of the following article to present the elements which determine after-purchase sentiments.

Keywords

EN

after-purchase dissonance; consumer reaction; marketing; consumer

• Publisher: Instytut Studiów Międzynarodowych i Edukacji Humanum
• Journal: Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
• Year: 2012
• Issue: 1
• Pages: 483-494

Contributors

author

Rafał Grupa