PL EN


2014 | 1 | 498-521
Article title

Visual Hiperbole in Advertising (Reconnaissance)

Content
Title variants
Languages of publication
EN
Abstracts
EN
Extravagant exaggeration seems to be one of the most significant traits of contemporary culture influenced by the idea of success and ‘spectaclicity’. According to the Author of the paper, even the most extreme examples of hyperbole occur in advertising. The article presents several kinds of visual hyperbole which are used in contemporary adverts (these are: giga-hyper- bole, multi-hyperbole, context hyperbole – situational and intertextual). The following examples of hyperbole have been described with respect to their distinctive features, main functions and imaginative value.
Year
Issue
1
Pages
498-521
Physical description
Contributors
  • Wydział Nauk Humanistycznych UKSW
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-b0e9fe3b-1daa-411f-9fa9-334bfcf8572e
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