Społeczna odpowiedzialność biznesu i jej implementacja w polskim handlu

• Authors: Renata Oczkowska

Title variants

EN

THE DEVELOPMENT AND IMPLEMENTATION OF CSR IN POLISH RETAILING

• Languages of publication: PL

Abstracts

EN

The paper reviews the core conceptual aspects of corporate social responsibility as a principle of business viability, and then focuses on the relevant practices adopted by chosen international retail chains operating on the Polish market. The research shows that in retailing: – the reporting of CSR activities in Poland has been relatively undeveloped, – the CSR strategies of retail multinationals operating in Poland fit within the bounds of their global strategies, though the implementation methods are adapted to the specific situation of each operating market, – there is insufficient awareness of the CSR concept and its benefits compared with more well-developed countries.

Keywords

EN

CORPORATE SOCIAL RESPONSIBILITY; RETAILING; MARKET

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie
• Journal: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
• Year: 2012
• Issue: 880
• Pages: 79-93

Contributors

author

Renata Oczkowska

• Uniwersytet Ekonomiczny w Krakowie, Katedra Zarzadzania Zasobami Pracy, ul. Rakowicka 27, 31-510 Kraków, Poland