Różnice kulturowe jako bariera podejmowania działalności zagranicznej przez polskie przedsiębiorstwa? Rozważania w świetle badań empirycznych

• Authors: Kuźmińska-Haberla Aleksandra

Title variants

EN

Cultural differences as a barrier in foreign expansion of Polish companies? Reflections in the light of empirical studies

• Languages of publication: PL

Abstracts

EN

The internationalization of production is getting more and more common among large Polish corporations, yet small and medium-sized enterprises rarely take the risk of conducting their operations on the international markets. Reasons for not taking actions abroad, especially in non-European countries, are very diverse. The purpose of this article is to attempt to answer the question whether cultural differences constitute a barrier for Polish companies to invest abroad, and if so, to what extent. Considerations have been carried out on the basis of empirical studies conducted on a group of Polish foreign investors. It turns out that Polish companies do not perceive cultural differences as a very significant barrier for international expansion. It should be noted, however, that the vast majority of businesses are still focused on European markets, culturally similar to Poland. In addition, the companies are not always aware of how cultural differences can affect their economic activities. Companies do not realize that a better understanding of partner’s culture can help avoid many problems and function more efficiently on the foreign market.

Keywords

EN

foreign direct investment; cultural differences

• Publisher: Uniwersytet Gdański
• Journal: International Business and Global Economy
• Year: 2014
• Volume: Volume 33
• Pages: 530–542

Dates

online

2015-01-05

Contributors

author

Kuźmińska-Haberla Aleksandra

Identifiers

DOI

10.4467/23539496IB.13.039.2424