Informacje z mediów społecznościowych we wspomaganiu oceny zdolności kredytowej

• Authors: Kuchciak Iwa

Title variants

Information from social media in assisting the process of creditworthiness assessment

• Languages of publication: PL

Abstracts

EN

The purpose of the article is to point out the possibilities of using information derived from various social media in assessment procedures of creditworthiness. The assumption formulated in the article claims that social media credit scoring should be applied when evaluating credit reliability and credibility. The considerations included in the consecutive parts of the article were aimed at accomplishing the set purpose and proving the truthfulness of the assumption. They show the scale of use of social media by the population and analyze the data obtained from social media which can be used to support the credit process and in that way they eventually indicate the benefits and certain risks connected with the application of social scoring by banks.

Keywords

PL

social media scoring; media społecznościowe; ocena zdolności kredytowej

EN

social media scoring; social media; creditworthiness assessment

• Publisher: Bankowy Fundusz Gwarancyjny
• Journal: Bezpieczny Bank
• Year: 2015
• Issue: 1(58)
• Pages: 118-140

Contributors

author

Kuchciak Iwa

• Wydział Ekonomiczno-Socjologiczny Uniwersytetu Łódzkiego

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