PL EN


2017 | 17 | 44 | 865-877
Article title

The Role of Public Awareness Campaigns in Sustainable Development

Authors
Content
Title variants
PL
Rola kampanii społecznych w rozwoju zrównoważonym
Languages of publication
EN
Abstracts
EN
The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct and indirect tools intended to promote and reinforce positive changes in social attitudes. Among the most important ones are public awareness campaigns. The aim of the article is to present the ways in which they can contribute to sustainable development and how their positive impact should be properly assessed.
PL
Koncepcja zrównoważonego rozwoju już od wielu lat jest obecna w dyskursie politycznym. Dążenie do osiągnięcia tego celu stało się priorytetem na całym świecie. Sukces w tej dziedzinie zależy nie tylko od prowadzenia odpowiedniej polityki. Jest to również kwestia zaangażowania społeczeństwa. Istnieją różne bezpośrednie i pośrednie narzędzia mające promować i wzmacniać pozytywne zmiany postaw społecznych. Do najważniejszych z nich należą kampanie społeczne. Celem artykułu jest przedstawienie, w jaki sposób mogą one przyczynić się do osiągnięcia zrównoważonego rozwoju i w jaki sposób powinna być oceniana ich efektywność.
Year
Volume
17
Issue
44
Pages
865-877
Physical description
Dates
published
2017-12-31
Contributors
author
  • University of Szczecin, Poland
redactor
References
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Document Type
Publication order reference
YADDA identifier
bwmeta1.element.desklight-b76a152c-d445-4645-9190-07ffabb4ec6e
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