EN
There are about 27 early-medieval hillforts in Podkarpackie Voivodeship. Due to their good state of preservation, 16 of them could become tourist attractions. The article presents the Trzcinica hillfort as an example of a tourist product. Subsequently, its genesis, concept, and manner of implementation of the Carpathian Troy Open-Air Museum were discussed. The next step was the determination of the conditions that a site should meet to become a tourist attraction of at least regional importance. Hillforts in the following locations were discussed: Budy Głogowskie, Przeczyca, Wietrzno, and Tuligłowy. The sites were compared in terms of: location, state of preservation, and the attitude towards them of their researchers or institutions that might transform them into sites that would be as popular among tourists as the Carpathian Troy. All the analysed sites offer good conditions for potential future investments. However, the essential difference lies in the attitude of researchers, who can become involved in the creative process or remain passive. The final part of the article offers thoughts on how the analysed sites could come into existence on the tourist map of Poland.