The author of this paper describes ideas of Peter Burke contained in his book by the title A Social History of Knowledge. An English Professor of cultural history believes, that they are resemblances between modern (since Gutenberg’ s Age) and contemporary attitude to the genesis, growing, accumulate and to pass the knowledge. Author discuss readers practices, modern student’s methods of accumulate knowledge and its memorization. He shows that some of them still exist in contemporary student’ s methods, but some burn out what is connected with process of substitute written culture by visual culture. That process is changing student’ s knowledge and their intellectual ability.