Źródła i inspiracje wprowadzania innowacji produktowych

• Authors: Sylwia Badowska

Title variants

EN

SOURCES AND INFLUENCES OF PRODUCT INNOVATION

• Languages of publication: PL

Abstracts

EN

Innovations have become one of the key areas of research. Companies that have achieved spectacular success mainly have implemented different sorts of product innovations. There is no single source of innovation, but an infinite number of possibilities to use different sources to create change. The source of product innovation is everything, what inspires a man to the process of change. In practice, the most frequently used sources of ideas for new product are: business, market and technology transfer centers, research and development. Basing on outcomes of survey carried out in 2009 among food processing com-panies, the most common source of obtaining ideas for creating product innova-tions turned out to customers. Important initiators for this type of activity were also the owners and employees of the company and competitors to the market. Enterprises drew their inspiration to create new products from the changes in behavior, needs and habits of consumers, changes in the sector or the market structure and the unsuitability of the products

Keywords

EN

NEW PRODUCT; INNOVATIONS; PRODUCT INNOVATIONS

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 2
• Issue: 2
• Pages: 5-23

Contributors

author

Sylwia Badowska

• Katedra Marketingu, Wydział Zarządzania, Uniwersytet Gdański