Czynniki warunkujące wpływ informacji nieformalnych rozpowszechnianych za pośrednictwem Internetu na decyzje zakupowe

• Authors: Anna Scheibe

Title variants

EN

THE ROLE OF INFORMAL INFORMATION IN THE PURCHASE DECISION MAKING PROCESS

• Languages of publication: PL

Abstracts

EN

The aim of the publication is to systematize the research results related with the influence of an informal information on customer behavior. On the basis of literature analysis, it has been concludes that all the factors influencing the impact of the information on customers’ purchase decision depends on three groups of factors: customer, product and information. The publication describes the influences of these groups of information-related factors on customer perception and behavior. Limitations of the research and suggestion for the future have also been indicated.

Keywords

EN

EWOM; INTERNET; SOCIAL NETWORKS

• Publisher: Wydział Zarządzania - Uniwersytet Gdański
• Journal: Zarządzanie i Finanse
• Year: 2012
• Volume: 4
• Issue: 2
• Pages: 229-239

Contributors

author

Anna Scheibe

• Katedra Nauk Ekonomicznych, Wydział Prawa i Administracji, Uniwersytet im. A. Mickiewicza w Poznaniu, ul. Święty Marcin 90, 61-809 Poznań